NESCAFÉ has launched a nationwide promotional campaign valued at over ₦80 million, aimed at rewarding Nigerian consumers while supporting entrepreneurship and skill development across the country.
The initiative, known as the “Next Level Promo,” will run from April to June 2026 and is designed to provide both financial rewards and practical tools for individuals seeking to grow their income and business capacity.
Speaking on the campaign, Category Manager for NESCAFÉ, Jean Duplan, stated that the brand recognises the resilience and drive within Nigeria’s hustle culture. He noted that the initiative is structured to translate everyday effort into meaningful opportunities for growth.
According to the company, participants stand a chance to win cash prizes as well as equipment that can directly support business and creative pursuits. These include laptops, professional cameras, makeup kits, and sewing machines, all selected to help users build or expand income-generating activities.
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In addition to physical rewards, the campaign also offers access to professional masterclasses, providing participants with opportunities to develop relevant skills and improve their earning potential.
The company explained that the structure of the promo goes beyond traditional consumer rewards, focusing instead on long-term empowerment. By combining financial incentives with tools and training, the initiative aims to encourage self-reliance and sustainable economic progress among participants.
The campaign is open to consumers nationwide, reinforcing NESCAFÉ’s broader commitment to supporting everyday Nigerians in their personal and professional journeys.
Disclaimer
Information provided by Edfrica is for awareness purposes only and does not constitute a guarantee or endorsement.
